If you don’t own a website yet, this might be the best article you will ever read before getting one. There maybe hindrances stopping you from building your own website. I will help you touch base with some of them. Then, clear the air on why those reasons are too costly for you to keep paying.
A website is many things to a business online. In today’s world, you don’t have a business until you have your own website. It may sound strange, and you might even quote several businesses you know that doesn’t have their own website.
But do you know the huge benefits of having to own a website? Maybe you don’t, but I want to give you just a few to help guide you correctly.
How Website Works For Business
In today’s world, we practically live in two worlds concurrently. One is the physical world, while the other is the virtual world. This virtual world is the closet the natural man have gotten to the real application of the spirit world in the physical realm.
Your website is your virtual business in a physical world. It gives you unprecedented accessibility than the physical presence of your business. That’s why it’s too important to overlook or ignore.
Moreover, it works mostly without human interference. That means your business can be on 24 hours a day even while you sleep. So much gets done all day long, even without your physical attention.
Your website is your business in a virtual world that is larger and more accessible than your business in the physical realm. And if the virtual world is much bigger, why can’t pay attention to it more than the physical world?
Why You Need Your Own Website
A website is one of the biggest investment decisions for any startup. If you don’t plan for your own website, your business is not planning its growth future properly. Some have substituted having a website with social media pages. That’s a big risk.
In case you don’t know, many startups crashed when Facebook changed its algorithm. Businesses that earlier depended on Facebook, building large followers found the customers stripped from them and where told to reach those same customers on their pages by paying for adverts. The same thing happened with Instagram and the rests.
You may get started and build a sustainable online presence on social media but you don’t stake the future growth of the business on it. And there are reasons for that. You don’t have control over your presence on any social media platform. Whatever control you seem to have can be taken away without prior notice.
Websites make businesses look trusted and big enough to do what they say they can do. It makes small business look competitive enough against well established brands. It’s your first step to getting the right customers who may not trust you if they had come to your physical office, to trust to do business with you.
Your company or business website makes you look professional and credible. It gives every business the opportunity to appear in their best form regardless of their financial status.
With your own website you can compete professionally with Fortune 500 companies and land yourself mega businesses.
#2: Easily Found On Search Results Online
The second important reason to own a website is even more important than the first one. It’s to increase the chances of appearing at the top of Google search result. Online visibility is the biggest investment any business can make today. And getting your website to appear in Google search results puts your business before many potential customers.
Yes, to show up in google search results is a big deal that should motivate you to get your own website today. You need to get more online visibility to attract potential customers.
But you will need to understand and follow search engine optimization techniques to prepare and position your website for Google search ranking. You can learn about SEO techniques from the articles on SEO. Starting from, SEO for Beginners.
#3: Your Competitors Have Websites
If there is one more reason to have your own website, it’s because your competitions have websites. If all your competitors probably have websites that gives them an edge over you. That’s not fair for competition. If you are wondering, what percentage of your competitors have their own website, you will be shocked to find out exactly how many of them.
But knowing that about 81 percent of the customers perform online search before making purchases that should let you know that your competitors won’t ignore this huge advantage either. As a startup, having your own website would give you an edge in the competition.
If you don’t have a website you will be losing out so much, and impatient customers may look elsewhere. Don’t forget that one of the reasons customers give for patronage is CONVENIENCE.
#4: Your Business Is Open 24 Hours
How much longer do you want your business open to customers? A physical location can’t give you that no matter how much you really want it. But your own website will never put up the closed for business sign. That means you are open for business round the clock.
Having a business website or eCommerce store means that you sell your products any time not just restricted to 9 to 5 working hours. If you are targeting a global audience that’s even more attractive. When your physical offices are closed in the country where you operate, your website is handling orders and requests from countries that are opened for business.
#5: Influence Public Perception
What customers think of you is based on what they know about you. Your website should be the most reliable information centre your customers should know. It provides social proof and controls what customers should know, think and share about your business.
You business website can influence customers perception by creating your own message, mission and personality in front of your target audience. You can also influence any negative publicity about your business in the press by feeding your customers with your own position on every issue affecting your company.
It’s how the public perceive your business would determine how much of their patronage they would bring to you.
Sometimes the reason you don’t have a website may not be because you don’t know the huge benefits. It may even be because you really don’t think that your business needs its own website. If you already have a thriving social media page, it’s easier to believe that it’s the same thing as your own website.
Other major reasons you don’t have your own website includes not understanding how to get a website. You think it’s expensive, beyond your finances to get your own website. But there are cheaper ways to get a website. You can also find cheaper website developers on Fiverr.
Please tell me why you don’t have a website yet. Maybe I can help advise you on smarter ways to get your own website designed for you cheaper. Drop me a comment in the comment box below.