Keywords are essential in search engine optimisation. They play an important role in online traffic. The volume of search engine traffic you get depends so much on your keyword planner.
An understanding of keywords and how they work in a search engine will change the way you blog. The knowledge of keywords can impact the success of any blogger. Moreover, there are rules guiding keyword use in SEO.
Also, not every keyword is essential for your blog. The content of your blog determines the keyword use as well. You cannot use keywords from a fashion blog to optimise your fishing blog. The rules of keyword must also follow.
Some keywords have more value than others. And they are the source of volume traffic. Nevertheless, the low traffic value keywords are equally useful for your blog. The purpose of the keyword is to drive targeted traffic. And understanding how to find these targeted keywords for your blog is a skill every blogger must acquire.
However, this free course will try to answer all the questions you might have on keywords. And provide you with a holistic concept of keyword optimisation. We may not be able to cover every detail in Search Trends Optimization in one article. But we will try to provide references to links for additional information.
If you missed the first part of this free course, here is a link to catch up before continuing with this second module. Module one topic: Search Engine Traffic Optimization – What Is SEO?
What is a Keyword in Searches?
Keyword search is the princess of querying for information on search engines using related words. It’s used to retrieve a large volume of information that has been indexed by search engine. These searches define search traffic from the search engine.
They point visitors in the direction of the source of the information they are searching. For example, if I’m looking for a shoe and I go to google search and type of shoe, it will show me different listings on shoes. But if I type “black shoe”, I’m likely going to see only listings that are related to “black shoes.”
The word “shoe” and “black shoe” are Keywords used in the search. And keywords can be short or long. Like “shoe” or “I’m looking for a black shoe”. But the nature of search engine will quickly recognise the actual keywords even from long tail searches.
These keywords are links between your blog contents and search queries from search engines. Your ability to optimise your blog contents to relevant keywords is the secret of search engine free traffic.
What are Keywords For?
Keywords identify the content provisioning of any blog for search engines to index them properly. It’s used by bloggers and content marketers to link their contents to predefined search terms used by online visitors.
The keywords are words and phrases that visitors enter into search engines as queries for information. They represent the expectation of the search party. And help guide Google as to what kind of information they want.
Moreover, the real purpose of keywords is to simplify the process of retrieving information from an extensive database.
Why Are Keywords Important?
Keywords help to drive targeted web traffic to your blog for free. It helps to identify blogs relevance to a search request to provide it as an option for a searcher.
Keywords may be relevant in search traffic; Google delivers search results in a hierarchical order. Starting from the top to the bottom of the indexed pages So, the position of your content is also essential.
What is Keyword Relevance?
The relevance of any keyword depends on your blog content and volume of targeted traffic it generates. This relevance score enables bloggers to focus on the keywords with the most value for their bottom line.
Also, you must even understand that keyword relevance for one word, short tail and long tail keywords may differ. Long tail keywords are phrases or sentence queries used by searchers to request information on search engines.
Most importantly, keyword trends determine keyword relevance. It shows the popularity and potential of the keyword. And this influences what people are searching online.
An Example of Keyword Planning
Keyword planning for SEO takes the same outline to use when planning a speech. It should include the main ideas of your blog content. But in a short form that communicates the full concept of your content.
Yourdictionary website outlines these typical examples of keyword planning. Below is an example. You can see the full list on their site.
Preparing for Childbirth:
- Choosing a practitioner
- Nurse practitioners
- Selecting a delivery site
- Birthing centres
- Home Births
- Choosing a birth partner(s)
- Father of baby
- What is a doula?
- How to find a doula
- Interviewing a doula
- Supplies needed
- Change of clothes for mom
- Two pairs underwear for mom
- Outfit for baby
- Car seat
- Toiletries – toothpaste, deodorant, toothbrush, etc.
While preparing for childbirth is the main idea, the lists are related keywords example to the main topic.
What is Keyword Optimization?
Keyword optimisation is also known as keyword research. And it’s how we research, analyse and select keywords to target qualified web traffic from the search engine.
However, blog contents play a significant role in keyword optimisation. The purpose of optimisation is not only to be indexed but also to be easily retrieved by search queries. Your blog position for optimised keywords is essential.
The right optimisation sends your blog content to search request to the first page of the search engine for that keyword. A well-optimised keyword position is at the top pages of search results.
Why is Keyword Important to SEO?
The importance of choosing the right keywords is to help you determine profitable keywords in your niche or related niches. For your blog to rank well, identify specific topics could drive more traffic. And optimise their volume keywords to drive traffic to your blog.
Also, identify keywords that are easy to rank for your content is also part of your research. Some keywords may also be easy to optimise but have low or diminishing traffic value. You should watch the keywords trends before your SEO.
What is Keyword Planner?
Google keyword planner is a free Adwords tool, initially designed for planning search Ads network campaigns. But as search traffic grew, marketers put it into order new uses. And it’s handy for search engine optimisation.
It’s now used to research keyword ideas for planning blog content. Keyword planning can help you study the keyword historical statistics, trend, competitions, etcetera. Moreover, It will help you to get keywords that are relevant to rank your content.
Google also provided additional information on the keyword planner in the following areas that are useful for SEO.
- What is the Adwords?
- Setting Up Your Google Planner Account
- Using the keyword Google Planner
- Keyword Search Results
- And Note on Keyword Google Planner
Also, The keyword tool is a useful resource for building profitable keyword lists. You can invest time to learn how to use the tool effectively for SEO optimisation.
How Do You Do Keyword Research?
Rachel Leist wrote an inciteful article on this subject on Hubspot. And she gave this simple steps. I want you to check it out for reference.
Here is How to Research Keywords for Your SEO Strategy as listed by Rachel Leist.
- Step-1: Make a list of relevant, relevant topics based on what you know about your business.
- Step-2: Fill in those topic buckets with keywords.
- Step-3: Research related search terms.
- Step-4: Check for a mix of head terms and long-tail keywords in each bucket.
- Step-5: See how competitors are ranking for these keywords.
- Step-6: Use the Google AdWords Keyword Planner (or HubSpot’s Keywords App) to cut down your keyword list.
You can find in this link the full post on How do you do keyword research by Rachel Leist.
How to Find Keywords in Google Trends
Google makes things more comfortable, and that’s the beauty of it. Your SEO is simplified if you know where to look. And when you need keywords to rank fast in a search engine where to look is in Google trend.
Imagine Google showing what keywords people are using to search for information on its site? That’s a massive amount of inside information you shouldn’t let waste.
Google trends show you what is trending online for any nice keyword. If you know what people are looking for, it will help you rank for current keyword searches. And that’s what Google Trends helps you do.
And it’s easy to use. It doesn’t require you to create any Google account. Just go to Google Trend page, enter the keyword you want to search. It will let you select the country and industry to target your search.
You can also pick the date and the Google website you want to search. And it will display for you the latest trending keywords for your niche.
You need this keyword planner tool in your SEO arsenal. Try it out now, go to Google Trend here.
What is SEO Keyword?
The purpose of the keyword is for Search engine optimisation. Finding relevant keywords for your blog optimisation is an essential aspect of SEO.
However, SEO keywords are those keywords that represent the thoughts and relevance of your blog post to visitors search queries.
These keywords are the keywords and phrases represented in your blog content that makes it relevant to the search request. It also makes it possible for people to find your site on the search engines.
A well-optimised blog connects with potential visitors and links searchers to the right information to their request.
What is The Keyword Density in SEO?
Wikipedia gave a robust definition of keyword density – as the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page.
Keyword density determines the relevance of a blog post to a specific keyword or keyword phrase in the context of SEO.
It can also discredit a blog post and renders it unreadable if keyword density is too much or stuff. And Google can penalise blogs for this reason.
However, a general rule is that at least 2.5% of your content can be your focus keyword. While this may be harmless, it can also pose a readability challenge.
The best approach instead is to write your content to address the subject of the keyword you want to be ranked. That way you will create regular blog posts with equally more synonyms of the same keyword for better ranking.
SERP – What Does It Mean?
The search engine displayed page in response to a query from searchers is known as SERP – (Search Engine Result Page). The result listing is the main component of SERP which returned in response to search queries.
However, the page may also contain other results like placed adverts. It’s what visitors see on google when they search for a keyword.
What Does Google Search Volume Mean?
Search volume is a keyword analysis measurement about a potential search engine traffic for that given keyword. The search frequency defines the expectation for a keyword within a specified period.
You measure the value of keywords based on the number of searches within a period. For example, if a keyword is used 200,000 times in search query within a month, that is its monthly search Volume.
When you rank for such keyword, it increases the chances of your blog traffic by 200,000 times per month.
Although, the higher the search volume for a given keyword. The higher the competition around that keyword. Sometimes, seasonality also plays a role in keyword search Volume for a given period. Such keyword may drop in volume after that period.
What is Low Competition Keywords?
Search engine ranking is a competitive process. Somehow, not every blog finds its link on the top of search pages. Anyway, the most important keywords are also not easy to rank.
Moreover, content marketing tools used by most large organisations are not within reach of smaller ones. This gap makes it nearly impossible for some bloggers to ever rank for high volume traffic keywords.
However, the search engine also gives room for long tail keyword ranking. With little skills and cheaper SEO tools, any blog can rank top of the search page for long tail keywords.
These keywords have low competition and can generate enough traffic to drive thousands of visitors to your blog. They are easy to rank. And can also be a good source of targeted traffic than short tail keywords.
How To Find Low Competition Keywords
The best to find low competition keywords is from what your target audience is doing online. With social media, popularity gives us one step ahead in keyword research.
- Google Instant
- Google search related
- Social media
- Quora Q&A Site
- Google Keyword Planner
Google instant gives you access to preview long tail keywords that web visitors are using to query a search engine for related information. It’s an excellent place to start your keyword research. The setback is that some of them may be very long tail without search volumes.
Another tool to use is the much talked about Google planner. It’s the most effective option for keyword research. But everybody is probably using it already, which makes the result public knowledge.
And all social media platforms, like Facebook, Twitter, Quora and Reddit are great places to find keyword ideas that are already trending.
Sites like Quora is full of online questions and requests that represent most of the issues and problems people have in your niche. They are a good source for a long tail keyword. You can use these to create relevant keyword rich content that will appeal to your audience.
Google related search tool is like a follow up on Google Instant. It shows you other related keywords that people have used to search for a particular keyword. It can help you broaden your keyword ideas or create more useful content that addresses a broader issue on a topic.
The Best SEO Keyword Planning Tools
I have assembled six of the most effective SEO planning tools for you. Each one of them is unique. Depending on your SEO keyword planning, you can pick what works for you. Here are the tools, in no particular order.
Squirrly: it’s a WordPress all in one SEO toll, with a great keyword research feature. It plugs into your WordPress blog seamlessly. It also provides useful optimisation assists that stand it out as one of the best SEO tools for WordPress users.
SEMrush: it’s arguably the best SEO keyword tool online, with incredible features that generate an in-depth analysis of your blog.
KeywordTool.io: is an ideal tool for low competition keyword finder. It can also integrate with Google Instant, and Google suggests.
LongtailPro: this tool is for analysing your competitions keyword. It helps you discover what keywords used by your competitors. It’s pricey but a valuable SEO tool.
UberSuggest: Is a free SEO keyword planning tool. It helps you find those hard to find keywords. But it doesn’t indicate competitive keys.
Buzzsumo: if checking the strength and weakness of your blog is essential, this tool will help you. It’s an ultimate keyword tool for content analysis.
Keyword planning is an important aspect of SEO. Although, it shouldn’t be placed above quality content. But it should help drive optimization for search terms that would drive traffic to your site.
With the sophistication of search algorithms, they understand your cite content in relation to the search terms than you could try to make them using keyword stuffing.
Focus more or providing solutions that are related to the keywords you have chosen. That’s the best way to make your keyword more relevant to your content and better ranked by search engine.
Remember, to use the tools explained for your keyword research. Try out long tail keywords and get SEO tools to applies to your needs. At first, it may seem like tedious work, but it all gets simplistic with time.
Next free course is Search Request Optimization – What Is Content Marketing?