Do you want more visitors to your blog? How much traffic do you get daily? How long have you been blogging? Do you want to learn about SEO for beginners?
These questions are not new. Some of them you probably have asked yourself. The most common question on the internet is: how do I get more traffic to my website? If many people are asking this question, does it mean it’s very difficult? Most likely, yes!
Getting traffic to your website is not that simple. And if you want to share in the vast free traffic on Google, there are techniques you need to implement.
However, the problem of getting visitors to your blog, is a questions of what type of traffic do I want? What type of traffic is good for your blog? And how do I go about it? If you don’t know what traffic you need you may be doing things the wrong way.
There are two main traffic sources to grow a successful blog. And both of them can be easily implemented even as a beginner.
The options are:
- Paid Traffic
- Organic traffic
You need to define your growth strategy based on any of these two traffic sources. But you need to understand how they work and how you can implement any of them or both to your blog.
What Is SEO For Beginners?
As a beginner, you want to optimize your blog to get more traffic. But you have never done SEO before. It can be challenging for a beginner, not because SEO is hard, but because you haven’t done it before.
SEO is simply how bloggers prepare their blogs to make it available for indexing and easily located by searchers on search engine.
So, I’m going to be teaching you primarily two things. First, what to do to prepare your Blog for search engine. And secondly, how to make your blog post easily found in the search engine.
How SEO Works For Beginners:
Yours understand how SEO works will help you drive more traffic to your blog. The amount of traffic that comes to your blog is a result of your SEO work.
And SEO is the best form of driving traffic to blogs. Advertising your blog is not sustainable. You can advertise a product or service on your blog. That’s a revenue generation strategy.
But don’t depend on the advert to grow your blog.
You should learn how to implement SEO. It’s cost-effective and almost free. It’s your best way to promote your blog.
The process is systemic. And easy to learn. You will also have to accept SEO, omg term process. The result doesn’t come immediately. It takes a while. Sometimes, up to six months before results are noticed. But the real traffic will come around one year to two years time.
The reason every blogger is talking about SEO is that of the traffic power it possess. Once your blog starts enjoying the traffic power of SEO, it’s an effortless ride in blog money.
You just keep seeing traffic in their thousands and hundreds of thousand.
However, let me show you how visitors find your blog. And why SEO is important and still the best form of traffic optimization for bloggers.
How Search Engines Work:
Now, you need to know how search engines work. It will help you better understand how to prepare your blog post for them.
The first thing about the search engine is, they are like storage house. They collect all the information on every website and store it in a filing system. The purpose is to make it easier for anyone to locate any information on the internet.
However, locating this information is another aspect of how a search engine works.
And because they store the information in the same format we use in libraries, you need to request information by typing the name of what you want.
In the library, you ask for a book by the name or the author’s name. But in the search engine, you request by typing keywords that relate to what you are looking for online.
In another subheading, we will look at keywords as well, what they really are and how they work.
Google Search Simplified:
Now that you know how search engines work, let us look at how Google search works as well.
Google is the biggest search engine on the planet. They control much of search traffic.
But Google is a product, that is why I needed to explain it to you. A lot of people go to Google Search to look for information. In fact, millions of searches are queried on Google per day.
And Google is interested in satisfying every search request on its site. But Google doesn’t have its own information. It depends on information provided by other websites and blogs.
Google search is an interesting website. It doesn’t have a page for particular information people are searching for. But every time someone makes a request, Google creates a page to show the results of that request.
That page is called SERP – search engine result page.
Search Engine Free Traffic Myth:
I hope it made sense to you so far. If you haven’t learnt anything or you are not following it, let me know in the comment box. I will provide personal assistance to you.
Back to our discussion. You have read about search engines and Google. Now, let’s look at the traffic that comes from search engine.
The general idea about search engine traffic is that it’s free. Yes and No! It’s free but it doesn’t come cheap. Whatever you paid for it is not free.
The reason we use the word free traffic is because you are not paying something for the traffic sent to you. But we all know that the process of receiving the traffic consumed time and even money.
Also, Google doesn’t send traffic to your blog. Don’t wait on Google to send you traffic. And search engine traffic is not a miracle. It’s a result of your ability to provide relevant information to search requests.
The information should be good enough to make Google rank you above others in the same category. So that when visitors queries Google, your blog is the first they see on SERP.
Types Of Traffic Techniques
There is a little mystery about search traffic. They are available to the best information only. Your blog must be relevant to what people are searching for to compete for their time.
Google only display links to a website with the most valuable information. And it’s according to their hierarchy. It’s this positioning that every website is fighting to get.
However, research data shows that searchers only click on the first three link on SERP. That makes the first three position on search results the holy of holies of search results.
But how websites get to this position is the real topic of this blog post. While some play by the rules of the Google algorithm, others simply hack their way through it. Although, the consequences can be hash if Google finds out. But some don’t even know the right way and the wrong way.
We will look at the different types of traffic optimization. Just to guide you in the right direction. I’m the good guy. So, I want you to be too.
SEO Techniques For Beginner:
The success of your blog will depend so much on your SEO Techniques. SEO experts have followed these techniques for years with success. If you read through how Google rank websites you will notice that most of what it considers can be divided into two sections.
The first one will be on-page SEO techniques. While the second part is off-page SEO techniques. Off-page or off-site techniques contributes most of the basis for Google ranking. But without quality on-page success your off-page will have no result.
So, on-page SEO contributes 80% of your SEO success.
On-page SEO For Beginners:
On-page SEO is the most popular aspect of SEO techniques. They are also easy to Implement. An average blogger should be able to handle its blog On-page SEO. It’s also the most important part of SEO.
The good thing about On-page SEO is that you are in control. Everything happens on your site. You are responsible for the success of your On-page SEO. That means you are not depending on any external platform to do your On-page SEO right.
That’s good news from where I stand. I like to know I’m in charge. That’s what you get from On-page SEO.
However, let us look at the things that make up On-page SEO.
- Title tags
- Meta Description
- Blog content
- Alt Attributes
- URL Structure
Your title tag is your SEO to your visitors. That’s what they will see when the search for your information on search engines. See your title tag as your headline page. It must be appealing, tempting, and juicy enough to provoke a click anytime.
If it doesn’t sell your content, visitors won’t click your link. So, craft a salesman kind of title tag for each of your post. You have just 75 characters to do this, don’t blow it.
It’s like a preview of your title tag. A snippet of the real deal inside. So, tell the visitor what they would find out once they click the link. Don’t make it boring.
A good title tag should be equally supported by an even more appetizing meta Description. You can write up to 135 characters. You don’t get penalized if you write more. You just want to give a perceive info and you want all of your snippet to show.
You know the drill on this one. That’s why you are a blogger. Your content is your product as a blogger. Your job is to sell this product well in every blog post. The reason you are a blogger is that you have something unique to offer.
We may all blog about the same topic, but each one of us blogs with a unique and powerful blogger DNA trademark. Give it your best shot always.
Your best content is the one you poured out your spirit. It’s not the one with the most intelligent words. You are the spirit of your blog. That’s why your audience followed you. Give it to them in each piece.
Google will rank you based on your content. And not because of anything else. So, this one product must be the best. Show Google you deserve a place in SERP first page.
You need to use everything on your post to show Google that your content is all about your particular keyword. So, even your images should be optimized for that keyword. People also do an image search, just they do a video search. You can drive traffic to your blog from your images as well.
If you are blogging from WordPress, this one can be set up once. Just go to your settings permalink, in the common settings select post name. That will structure your URL to SEO friendly link.
Your blog posts will now be showing URL Structure like (www.your-blog.com/posted-today). That’s if posted today is the title of your blog post. It’s important for SEO Techniques. And don’t forget, your URL for each post must contain the keyword you want to rank for on google.
Importance Of Keywords:
I have been mentioning the keywords from the start of this article. You may be wondering what exactly is a keyword. Let me explain.
Keywords are words typed into a search request box to query the search engine for information. Searchers use several keywords strings. It may be one word, two words, phrase or even a sentence request string – which is mostly referred to as long tail.
The most important part is that it must be words related to the information they need. You optimize your blog to respond to such request by providing the best possible solution to the search query.
Most of the visitors who would come to your blog would find you from search engines. They do so by entering a string of search words. For example: how can I get more traffic to my blog? Those are keyword strings.
If you optimized for the relevant keywords in that request, like more traffic or more traffic to my blog, or even my blog, it can trigger the search engine to show your post. Assuming your post is about getting more traffic to blogs.
You can also optimize for the whole search string: how can I get more traffic to my blog. That is known as the long tail keyword. However, you do not control what people will be searching online.
But you can control what information Google serves to them when they do. Your ability to get as much display on the SERP – search engine result page is what is called optimization.
The keyword is what helps you link your content to what people are already searching for on Google. You don’t invent your own keyword. You simply find out what people are already using to search for your kind of information and provide a more useful alternative for them.
If Google is convinced your content is better, it pushes it to the front page of SERP.
Off-page SEO For Beginners:
Off-page SEO is the opposite of On-page SEO. It happens outside your blog. And you don’t have control of your Off-page SEO.
Its the process of sending traffic to your blog from other blogs or websites using backlinks. This type of traffic is also called referrals.
The things you do for Off-page SEO includes:
- Link exchange
- Guest Blogging
- Content sharing
- Press releases
Link exchange is not dead as some think. You just need to learn how to do it well. Do you Want more people to visit your website? A link-building campaign could be just the thing to help you draw in visitors from other websites. Link exchange requests require minimal effort from you, but they can absolutely explode your traffic.
Google also rank your site based on links from other websites. You need a link building strategy to enhance your search engine optimization.
For an effective link building strategy here is a simple guide to follow.
- Use Google search console to discover the keywords people generally use to find your site.
- Also, make detailed notes about the sites that appear regularly in the top ten listings for your major keywords. That’s important.
- Use the following sites Alexa Toolbar, link popularity or Q4inc to find out if there are other sites they are also linking to. Know whose linking to them and how much traffic they’re receiving as well. And then look up their contact information.
- Then make contact with them. But make sure you know the correct URL of the site. And the URL of the sub-page that you want your link. Also, get the name of the site owner or webmaster, including the date you last visited their website. And write a brief description of the contents of the site.
- To request a link from them, write it as a personal e-mail. But include some positive comments about their site, be honest. Add information about you and your site (including your URL). Also, adding an explanation of why a link to you would benefit them. And finally, leave an instruction on how they can contact you.
Guest Blogging Simplified:
Guest blogging is not new to SEO. Bloggers have been using it for many years. But the concept has changed over time. There are more and better platforms for guest bloggers.
The idea of guest blogging is to have your contents shared with more people through other web platforms. Some. Platforms offer both guests blogging and blog page to bloggers.
There is also the increase in Q&A sites. They offer bloggers the opportunity to respond to people’s questions that require answers.
They are also a source of new blog topics and ideas for many bloggers.
You should take advantage of the guest blogging sites. If possible create a blog on their platform to redirect traffic to your blog. A platform like Medium will let your reblog articles from your blog. Giving you all the juicy advantage of SEO links.
Quora lets you embed links redirecting visitors to your blog on your answers. A great source of traffic from every answer you contribute on Qoura.
In guest blogging start from where you currently understand and upgrade your activities as you learn more.
The reasons you should be sharing your content online are many. And every business can benefit immensely. It increases brand awareness, lead generation, SEO improvement, new user engagement, and also boost sales.
There are many platforms that you simply can’t ignore to share your content. Sites like YouTube, Facebook, Google+, Instagram, Twitter, etcetera. You should explore all the platforms available online for content sharing.
The purpose of a press release is to pique the interest of a journalist or publication. A press release should be short, compelling and news story. It should most likely be written by a public relations professional and mailed to selected members of the media.
However, every marketer should know how to write an effective press release. It’s essential for ensuring the media and public know your latest news. Also, they can be cost-effective and beneficial to search engine optimization.
When To Distribute Press Release:
You should have a reason for distributing press releases, if not it may not get the attention of journalists. Remember, you want it shared as news. So, there should be an event or happening that is newsworthy to cause you to use a press release. See some few reasons below:
- if you have a New product launch
- When you are Updating an existing product
- The opening of your new office
- if you are Introducing a new partnership
- when rebranding
- To Promote/hire a new executive
- When you receive an award
Tips On How To Publish Press Releases:
Writing a press release is only the beginning. You also need to get it published on the best platforms. Your distribution channel should be selected based on your specific targets.
You can start with the traditional way of publishing your press release on your website or blog. You can also share them on your social media or through newsletters.
But to achieve an effective result and get the maximum amount of distribution possible, you need to reach out to a larger audience with your press releases. And here are some steps you can follow.
- Reach out to specific journalists in your target niche.
- You can also go offline.
- And send the press release to top journalists.
- Also, avoid competition, publish unique content.
- Share your media coverage.
Social Media SEO For Beginners:
Social.media is another source of traffic for your blog. Also, search engines place a lot of importance on your blog social media activities.
Although, the emphasis is on likes and shares, not on the number of followers. But it’s also a source of referral traffic to your blog.
Maintaining active social media platforms will boost your SEO. Ensure to share your blog on all major social media platforms once you post a new blog.
You cannot achieve SEO success overnight. And at different times you might be more focused on some aspect of SEO techniques. Maybe due to limited knowledge or interests.
Like I have explained, you should give 80 per cent attention on content, even though backlinks determines over 50 per cent of your Google ranking success.