Do you want to know how to make money selling baby diaper? Can you see the potential of diaper business? Would you like to know how many diapers babies use in one day? Hope you enjoy this detailed guide to help you start baby diaper business in Nigeria?
In a population of over 198 million people, with a birth rate of an average of 6 babies to one woman, you will make money selling diapers in Nigeria, even if you are located in one corner on a street. Diaper is a daily consumable product. It sales fast enough to increase your profitability.
The demand for baby diapers is increasing every day in Nigeria. Nursing mothers can’t do without baby diapers. About 80 percent of newborns in Nigeria are cared for with diapers. Due to the affordable cost, there is no discrimination between rich kids and those born in a not so wealthy families.
The turnover rate for baby diapers is over ten billion naira monthly. That’s a huge market. Some states enjoy a higher percentage of the national turnover than others. Even if your city gets just fifty million naira of the sales monthly, that’s good share for you as well.
In this unique income guide, purposely written to help housewives and family members who are looking for small business they can start with little capital. You will find diaper product suitable to start selling now. If you have influence, you can even form a cooperative group with other housewives in your community or state to put funds together and buy directly from the .importers at a cheaper cost
How Baby Diaper Sales Work
Assuming you decided to take this offer to start a diaper business, but you may still want to know how good is the sales. Well, I will show you how diaper Distribution network works to guarantee sales and profitability.
The sales network made up of manufacturers or importers, then distributors and lastly retailers. Through this channel is how the products get to the last consumers, the babies.
The manufacturers and importers work directly with the distributors. A small group of people in each state. Some state can have just two or three distributors. Sometimes only one, depending on the size of the market.
Retailers are not restricted to any number. It’s based on the locations and closeness to consumers. And anyone can become a diaper retailer.
The real beneficiaries in this business are the distributors. Not only do them enjoy some restricted monopoly, they also own a network of retailers that buy from them regularly.
Marketing Opportunities For Baby Diaper
Having established that there’s massive demand for diapers in Nigeria, it’s important to also show you how to tap into this opportunity. But first, you need to understand how the market works and the different opportunities available in diaper business.
Moreover, baby diapers sell all over the country. It’s not restricted by any law or religion. In fact, one of its benefits is a reduction in bum rashes among newborns.
So, you can start to make money by selling diapers where you live in Nigeria.
The demand circle for each newborn last up to two years. That means every newborn needs a diaper for as long of the first two years of his or her birth.
But, most baby diaper brands don’t have a broader distribution in the country. They are either looking for distributors and retailers to sell their products. And you could be one of them – either as a distributor or as a retailer.
Who Wants Diaper Distributors And Retailers?
There maybe opportunities to distributor or retailer diapers in your city, but you need to find out which brand is lacking and how you can fill in the gap. If you don’t do your home work well, you won’t know what opportunities are out there where you live. And most mothers don’t care much about brand diapers anymore. They would buy any brand as long as its good enough and affordable.
Oh, yes! Diapers are one of the fastest selling products in the country. Do you know how many that are used in a one in Nigeria? Or how fast a diaper gets soiled or wet, and mothers had to toss it away and wore the baby a fresh one?
So, for every time that happens, the diaper companies, their distributors and retailers make some money. Now, imagine how many times that happens daily, weekly, monthly and yearly. That’s also how they make more money with ease.
Now if you want start selling diapers, either as a distributor or retailer, it’s straight and simple. You will only need some capital and a shop sited around the busiest part of the city. The rest is all done for you already, so it’s your time to sell and make money from diaper business.
How Many Diapers Babies Use Per Day?
I’m going to be as realistic as possible. Since I cannot estimate the real number of babies in the country now, I can only use estimated figures of usage instead of the actual number of the children using it.
If you multiply the number of diapers used by one newborn daily for a two year period, you will marvel. And that’s just what families spend on baby diapers. You can also add other baby products in your shop to make it a real one-stop shop for baby products.
Newborn to 1 Month Old
For newborns under a month old, they use up to 6 or more diapers every day. They experience a lot of bowel movements, and usually have about 3 to 4 times a day. Breastfed babies have softer and more frequent stools. In their first one month, its at least 10 soiled or wet nappies daily.
If you multiply that number by thirty days in one month, that’s 300 diapers. For one child in the first one month of coming into this world.
1 Month Old Babies and Up
However, for one month babies and older, it’s lower, but it’s around 4 to 6 wet diapers per day. When you consider less bowel movements, the number tends to decrease. Although, they are still breastfed, but with the addition of formula foods, which is a bit solid, their bowed movement is reduced.
The number of soiled or wet diapers for one month babies and above is around 240 diapers per month. That’s 60 diapers less from zero to one month old babies.
And medically speaking, even the amount of soiled or wet diapers is a good sign that the baby is getting enough to eat and drink. Because not having many wet diapers could be a sign of hydration or other medical issues. It could even be digestive issues like constipation.
Top Selling Diapers In Nigeria
If you are going into the diaper business, you need to know the best ones to invest your money. Although, retailers have a better option here than distributors. But you need to know what diaper brand is in high demand around your market. Don’t work with assumptions or the brand you personally like the most.
The Nigerian diaper market is full of surprises. There have been upsets and challenges associated with top brands gaining market shares in different state markets. There was a time Pampers baby diapers reigned supreme.
At some time, Huggies was the dominant diaper brand in most cities across Nigeria. Later, Molfix brand took the lead in a fast move. Recently, the market is shared, depending on states where a particular brand is the leading diaper. Some brands are stronger in some cities, while they are weak in others.
You have to do some market research to find the top selling diapers in your market. But let’s look at why some of these brands are leading the diaper market.
Pampers Baby Diaper
Before now, all diapers in Nigeria were known as Pampers, until a new crop of mothers discovered the difference. So, diapers in Nigeria has two names, and one of them is Pampers.
It’s like what OMO is to detergents. And the same happens with Coke. Every soft drink is Coke in Nigeria. But it’s changing. If mothers could change from Pampers back to diapers, every other branded name would soon gain back their names in the market.
So, Pampers diapers remain a significant brand in the Nigerian market but no longer in the number spot. It’s regarded as a high-end diaper brand.
Here’s where Pampers office (Procter & Gamble) is located in Nigeria.
Huggies Baby Diaper
Huggies diaper brand has been in Nigeria for over a decade. It’s a favourite baby diaper for most Nigerians. The product is manufactured in Germany. And has been in production since 1978.
Here’s where Huggies office (Kimberly-Clark) is located in Nigeria.
Prince and Princess Baby Diaper
This brand of baby diaper has been on the market for over eight years now. It’s a diaper of choice for many new moms. Although Prince and Princess’s brand is an excellent choice, it’s not available nationwide due to distribution deficiencies. The owner wants to sell the brand. It’s a good buy, if you can afford their price.
Sunfree Baby Diaper
This brand is one of the best quality diapers on the market. Although it’s perceived as diapers for the super-rich moms, it’s very affordable. It gained that status due to its uncompromisingly high-quality standards. And also it’s a limited market distribution network around the wealthy neighbourhoods.
But it’s now opening up its market to get to more markets and serve more newborns. The rates have also been modified for the new market entries. So, they may still need new distributors and retailers in some cities nationwide.
Molfix Baby Diaper
Molfix diaper seem like the current diaper of choice for most mothers. The brand became popular using a combine marketing strategy of improving its products quality and making it available. You can join their retail network and start selling their diapers now in your city.
Baby Diaper Brands In Nigeria:
Molfix is not the only popular baby diaper in the market. Nigeria boasts of many brands of diaper and more is still being introduced into the market. Below are just a few of the ones already available in the market across Nigeria.
- Molfix diaper
- Pampers diaper
- Prince and Princes diaper
- Sunfree diaper
- Champion diaper
- Golden care diaper
- Infinity diaper
- Unac baby diaper
- Dumpas diaper
- Drylove diaper
- Huggies diaper
- Bino diaper
- Witlux diaper
- Just On Baby diaper
- Confy diaper
- Puréed Dry diaper
- Babysoft diaper
- Toujour Diaper
- Royal diaper
- Cuddsies diaper
- Swadllers diaper
- Dr. Brown diaper
- Virony diaper
- Babem diaper
- Angel diaper
- ASDA diaper
- Lakebaby diaper
- Chicco diaper
- Little Angel diaper
- Holife diaper
- Cussons diaper
- Newworldline diaper
- Sanwood diaper
- Bluelans diaper
- Coorland diaper
- Bluelife diaper
- Nice diaper
- Leri diaper
- Kejo diaper
- Perfect diaper
Note: If your brand is not mentioned, do contact us.
Startup Ideas for Baby Diaper Business
There are three options you can choose when starting a diaper business. Although, it depends on certain conditions. The first one is an available opportunity. For example, you can only get the opportunity of distributorship if the opportunity is available.
Also, another factor is your shop. A diaper company may need businesses to sell their products in a different capacity in different areas. That gives you an opportunity to start Baby diaper business.
In addition, your shop location is a huge advantage. Location to a significant market or busy area in the state gives you an advantage.
The third one is the capital. Depending on the option you choose, the capital involvement differs. Be sure you can fund your choice. Below are the three Baby diaper business options you can start now.
- Distributor partner
- Sub-distributor partner
- Major retail partner
Baby Diaper Distributorship
The distributors are the main partners of diaper companies. A few distributors per state, between one and three. It mostly depends on the size of the country and how many major cities it has too.
The capital needed is also higher, like between N5 million to N15 million. You can invest more but lower is not a profitable decision. But distributorship opportunity may not be available for most major diapers.
Baby Diaper Sub-distributorship
The Sub-distributor is usually created by diaper companies to manage small cities. Or larger cities, broken down into smaller market units. It exists in markets where significant distributors don’t exist, or distributors could not afford to fund product supply.
The capital requirement is between N3.5 million to N6 million. There maybe between two to five sub-distributors in one city. This option is not always available like main distributorship.
Baby Diaper Retailer
The retail option is the easiest to start in diaper business. And you can actually begin anytime. The opportunities are always available. And you don’t need a significant amount of money before you can start.
Any amount will be just fine, depending on what the distributor or sub-distributor in your area allows. However, having a right amount of money to buy the product would help.
This kind of retail partner works with the diaper company. It’s not the type that only the distributor or the even the sub-distributor knows.
And there are benefits too. You will get to know how much authorised for a distributor to sell to you. And you can also join in special company promos. It’s always advised to join baby diaper retail business directly from the company and not through distributors.
Selling Baby Diaper As A Retail Shop
There is no particular way to start selling diapers. You can follow this simple step, if you are having a hard time deciding how to get started.
Rent a shop
You will need a shop. So, start by choosing one in the busiest part of the city. Where you locate the shop is more important than the size of the shop. But if you have the opportunity, try renting a bigger shop.
Get Suppliers Who Are Closer
Look out for companies interested in marketing their diapers in your city. Some marketers may supply and you pay as you sell. If you find a distributor around you, make your business interest known to them and try working out business relationship with them.
Brand Your Shop
One best way to open your shop for business is to brand it properly. As a small business, you may not have the funds to do proper promotion for your diaper shop, but you should brand it with diaper images to attract passersby.
Expand If You Can
If the first shop meets your set objectives, open up another shop, in another target location in your city. Strategical expand your business to reach more customers. Note that the best way to push for more diaper sales is to bundle other baby care products – like a one Sto͏p baby shop.
Know Your Customers
KYC marketing strategy is not only good for financial institutions. By knowing your customers you build bond with them. This bond would make them come back to buy from you over and over again. People most times buy from those they know. If your customers know you, they will always come back to buy from you.
Starting a diaper business could be the best decision for you. The massive demand for baby diaper across the country is not an income you should let pass you by. Even if one particular brand is not the selling today, other diaper brands will sell. So, there will always be sales in diaper business.
Nigerian moms have discovered the convenience baby diaper offer their newborns. No mother would want to go back to using napkins and washing all day like they used to do in the past.
Some retailers now sell in single units of diaper to customers who can’t afford to buy a full pack. It makes it easier for those with limited funds to buy as they use for their babies. And if you want to start selling baby diapers, it’s as simple as ABC. Diaper brands are looking for retailers like you. It’s never too late to get started.