Grow Your Business

How Nigerians Start Online Business In 2021

Online Business

Do you want to start an online business in Nigeria? Do you know how to go about starting a business online? There is a vast potential online for business success. But beginning a Profitable business online also follows the due startup process.

You will need to learn how online business works in Nigeria and which one is suitable for you. But most importantly you have to understand digital marketing strategies. If you don’t know how online works and how you can promote your service online, you cannot succeed on the internet.


Online business is the process of rendering services through the web. And if there are businesses online, surely there will be online customers. So, your online store or blog will be delivering services to online customers in Nigeria.

But how do you get these online customers in Nigeria to patronise you online? That is what makes online businesses to either succeed or fail. In fact, every business whether online or offline depends on customers for their success.

So, from the first day of starting your online business, your focus should be on how to attract customers.

Challenges Of Online Business

You may ask, what are the problems? Sure there are challenges and the solutions are also available. Here is a list of ten of the most common challenges of online business as listed by E-commerce Training.

1. Finding the right products to sell.
2. Attracting the perfect customer.
3. Generating targeted traffic.
4. Capturing quality leads.
5. Nurturing the ideal prospects.
6. Converting visitors into paying customers.
7. Retaining customers.
8. Achieving profitable long-term growth
9. Choosing the right technology & partners
10. Attracting and hiring the right people to make it all happen

How it Works

There is a theory about online business. Its based on the belief that even though there are over 7 billion people on the face of the earth, your business is more successful online than offline.

And there are examples to prove it’s true. Google sees over 3.4 billion searches every day. Facebook daily active users are over 1.4 billion. Instagram has over 800 million active users.

Now, can you point to just one offline business that has as many users daily or even monthly like any of these online businesses?

Who Can Start an Online Business?

Has it even crossed your mind, that maybe you are qualified to start an online business? Imagine if you have tried several times to start one, but it failed. By now, you might have concluded that you don’t think online business is for you.

Well, the reason why the business failed is that you didn’t know much about doing online business. From most of what I share with you on MyBlog, you cannot fail online.

My advice to you will be that you make this blog your online friend. And possibly join my free mentoring class. This mentors class is called “Online Business School for Startups”. The link is HERE for you to register.

Success Factors for Online Entrepreneurs

Let me also show you what the success factors are for online business. And it’s not different from the 4 ‘Ps’ of marketing. If you know marketing, you should know what I’m showing you already.

And here are the four critical elements that drive marketing and also an online success.

1. Product
2. Price
3. Promotion
4. Place

You must critically evaluate this marketing mix and apply each one successful in your online business.

How to Promote an Online Business

Promotion is too important when starting any business. And that makes it a critical part of your online strategy. However, there is a particular advantage that businesses online enjoy. There are several avenues for free promotion on the internet.

It’s because the internet is built on information. And since no one person has the monopoly of information, we are in the mode of sharing useful information from others.

So you can get your business information shared across the internet by others for free. For example, Google is the chief information sharer online. And with over 3.6 billion information shared daily by Google, your online business will grow faster if Google is sharing your site.

How Google Can Promote Your Business

If you are familiar with people telling you to go Google it, then you have benefitted in information Google shares. But this information is from other Online businesses. And they didn’t pay Google to share it. It was done for free by Google. And you too can get such free sharing from Google search.

Google is a search engine. That means it helps people find what they are looking for online. If you are going to get Google to share your information, you need to know what people are looking in your kind of business. Like, how many of them are actually looking for it. And what are they typing into Google to look for it?

You can now optimise your website to provide solution around these needs that people are searching for on Google. That way Google can share your information as well if it helps people with what they are looking for online. You can get millions of visitors monthly to your online business from Google free traffic. And this kind of advantage is not available offline.

Action Points

Here are the steps I have outlined for you. It will lead you through your successful journey in online business.

  1. Find a need and fill it
  2. Write High-Value Sells Copy
  3. Create an Easy-to-Use Website
  4. Drive Targeted Traffic to Your Site
  5. Build an Online Reputation for Yourself
  6. Setup Email Followup
  7. Convert Web Traffic to Income


The most valuable virtue an online startup should have is patience. I can assure you, you may not start making money immediately. In fact, it can take up to 3 to 6 months before you start seeing some progress. And in some cases, it might be up to one year, if not two years.

But there is one guarantee about doing business online, it always works. That’s assuming you did the things you should have done. Stuff like building on the right SEO contents. Offering the right products and the best user experience possible.

If that is true, your online business will be a success. You will have no doubt that it will succeed. The internet is built on just one principle, FREE information. If you get it right, you will never have to worry about being successful online.


Here is a link to the article on How to Rank Higher on Google Search. This information will change your business online.

Chinedu David
Chinedu David is a business consultant with experience in oil & gas, hospitality, IT & telecom, consumer products, business strategy, marketing and distribution. He was the telecom editor for SuccessDigest for over a decade. And founded Mystore, one of the indigenous online marketplace in 2013. Drop a comment below and he will respond to your query. He can also be reached via email: or Call/Text/WhatsApp: 07087770518
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