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7 Most Important Beginner’s On-Page SEO Techniques

One of the essential strategies for on-page SEO techniques is original content. Your content is what search engines want to index.
Google has reduced the spammy sites from its search to below 1 percent. It allows original contents to be ranked.

The concept or originality maybe sometimes misunderstood. But the best definition is to think independently. That means Google is expecting your contents to show independent ideas on any topic.

Google requires new contents regularly on every topic. It wants to display links to current and most insightful content to search requests. And that is where your on-page search engine optimization becomes necessary.

Definition of On-Page SEO

On-page SEO is the technique implemented on web pages or blog posts to reveal the substance of the content for search engine indexation.

It’s the most useful aspect of SEO technique. It’s the primary and most important part of optimization.

And anyone can learn how to do on-page SEO. The optimization is on your website or blog. That gives you 100 percent control over your on-page optimization.

Making it possible to achieve high ranking on search engines.

On-Page SEO Versus Off-Page SEO?

In On-page SEO it deals with aspects on your blog that is optimizable for search engines. While Off-page SEO involves elements on other websites on the internet that can be tuned to improve the authority of your blog for ranking benefits.

On-page SEO is that thing you do on your blog posts to enhance it for search traffic. It is the most essential thing bloggers do when writing new posts to optimize their blog.

It is revised if you want to maintain or improve the ranking. In this technique, the role of keywords or key phrases that the user might type has a prominent position. It includes headings, page titles, domain names, and images.

But all these elements have to be search-engine friendly. The size of the site should not be too large or too small. It should have genuine, exciting and relevant content. The main components involved in on-page optimization are listed below:

Types of On-Page SEO Techniques?

For most content marketers this is the SEO they know. And this is the real SEO because you can control it. And it’s what determines whether search engines would index your site, part of it or all of its contents.

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Here are a few things to focus. The only thing left out here are sitemap and robot text file. And it’s not because they are not important. I intentionally omitted because I have also explained them in another post. It can read all up for yourself.

  • Page Titles.
  • Meta Descriptions.
  • URL Structure.
  • Body Tags (H1, H2, H3, H4, etc.)
  • Keyword Density.
  • Image Optimization
  • Internal Linking.

{1} On-Page SEO Page Title:

Your page titles are one of the most important SEO factors on your site. Every post on your blog needs optimization for a search engine with your title page. That’s what makes blog powerful.

You can target several keywords on your blog. That is why Blog is synonymous with content marketing. Every blog page is a marketing tool.

The page title is the most critical part of your on-page SEO strategy. Apart from SEO strategy, It’s the first thing your visitors read.

It must be compelling enough to make them want to read the whole content. It should also be as simple to convey the solution the post is offering.

And should also contain your focus keyword. Some bloggers stuff their title with keywords. Try not to do that. It’s essential to give the search engine the direction of your content.

{2} On-Page Meta Description:

Many people forget to include meta descriptions for their pages. It’s not mandatory, but it’s crucial for SEO. It’s a description of each of your post. And it gives you another opportunity to optimize each page for the keyword you want to rank top.

It tells search engines what your post is about. And it also helps visitors preview what your post delivers to them.

Google will automatically select the first few paragraphs of your post as Meta Description. But if you an using SEO plugin, it gives you the power to craft powerful meta Description an align it with your title for impact.

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{3} On-Page URL Structure:

URL structure is fundamental. It’s done even before you start posting. You should check how the URL of your blog will display.
The structure should help the search engine to understand your page. Avoid dynamic URL. It’s not SEO compatible.

Your focus keyword should be a part of your URL. And don’t do long URL. After 512 pixels, Google truncated the rest in URL structure.
A good URL structure is where the post URL follows immediately after your domain name.

 

https://www.myblog.com.ng/blogm

 

{4} On-Page Body Tags (H1, H2, H3, H4, etc.):

Search engines use body tags to determine what is necessary for your content. Its why keyword rich headlines are more useful than generic ones.

Write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.

When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read.
These sections can be given heading, which is where H1, H2, H3, H4, etc. tags are used.

Generally, H1 tags are for the main page title, with subsequent headings (just like the ones I have used throughout this post) as H2, H3, etc.

{5} On-Page Keyword Density:

The keyword is vital for SEO. The page should have a right amount of the focus keyword you want to maximize.

There are rules of keyword optimization. While some people agree that your posts shouldn’t contain more than 2.5 percent keyword density, I think that may impact your post negatively. Below 1 percent for your focus keyword is practically ok for a readable post.

If you are optimizing for a long tail keyword, you may fall victim to the unreadable post. Trying to insert some long tail keyword into a well-written post may not help its readability.

However, you can achieve even more than that 2.5 percent keyword density by using alternative keyword phrases for your long tail keywords.

Google sees synonyms and alternative phrase as the same as your focus keyword. And it doesn’t penalize for it. So even if you breach the keyword density limit with other sentences, but still maintain readability, Google is ok with it.

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{6} Image SEO:

Optimizing your images for SEO is essential. It’s one more way of optimizing your focus keyword without being penalized for stuffing.
Just add the focus keyword in your image attribute.

{7} Internal Linking:

There is so much to talk about in your blog internal linking. And this is different from backlinks.

Internal links help search engines to link all the contents of your blog. It shows search engines all the places you have Contents that should be indexed.

A well structured internal linking system would make your blog easily scrawled and indexed by search engines.

It’s essential you create page links to link them to your categories. It will boost your internal linking.

Conclusion

On-page SEO techniques are essential to Ranking your website on search engines. If you understand what search engines what, you will know the relevance of SEO techniques.

However, it’s not every aspect of On-page SEO techinique that impacts directly on your ranking. Some helps your search engine ranking indirectly. While others are a direct response to why your site ranks well.

And as search engine algorithms evolve, on-page SEO is becoming the very SEO technique. The only reason search engines now want to rank your content is because it’s what users want. So, search engines are only committed to the users. If the users love your content then search engines ranks you ahead of the competition.

P.S: Did you learn anything new from this post? Do you think we left something out? Feel free to share with us in the comment box. Thank you. 

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