Do you want to know how to make money blogging? Do you want to start an online business but don’t know which one is more lucrative? I recommend blogging to you as a profitable online business you can begin. The likes of Linda Ikeji are all evidence of the profitability of blogging.
However, you have to learn how to make money blogging in Nigeria. The reason most Nigerians don’t really think blogging is as lucrative as it’s been promoted is that there are too many failed bloggers around.
Nigerians failed in blogging because they don’t understand how it works. And they really don’t want to learn. The truth is, blogging is very lucrative. And you can learn it. In fact, you can learn how to blog for free. Some mentors can help you learn how to blog, and they won’t charge you anything.
Popular Types of Nigerian Blogs
Do we have typical Nigerian Blogs? Yes, we do. In fact, even some of the successful bloggers haven’t waned themselves of this same syndrome. Nigerian bloggers see news and gossip as the most sellable blog types.
So, most Nigerian Blogs are either gossip or news blog. But the real problem is the issue of copy and paste news format. Almost all the blogs publish the same news in the same words. Nobody remembers to rewrite the content or add value to the report.
And this kind of content won’t help your blog grow. At least not with search engines like Google. If you read the article on How to Rank in Google Search, you will learn that value is the core principle of search engine traffic.
If you are not offering value, you won’t earn Google’s prestigious top page ranking. And Google has even made it harder by placing user experience above content and keyword Relevance.
And if your blog is garbage, it won’t matter the investment you put in, it will fail. How can you make money blogging rubbish? Although, a new crop of Nigerian bloggers is setting the pace with value as their core principle.
Challenges of Blogging in Nigeria
There are challenges bloggers face in Nigeria. The major one is making money. You can’t be a successful blogger if your blog is not making money. And many Nigerian bloggers are not making money at all.
Some have been blogging for years now and can’t testify of any substantial revenue from their blog. Their Adsense Revenue is pitiable. They can’t even share the figures with anyone.
But these challenges have their solution. The reason many bloggers still follow the same path is that they are learning from the same people. And these teachers are only interested in selling their course and pocketing the money.
However, if you want to know how to make money blogging in Nigeria, you will need to change your teachers. Stop learning from those who don’t even have a successful blogging career themselves. Discover new teachers who have results you can copy.
Why Nigerian Blogs Don’t Make Money
There is also another problem with Nigerian blogs. This one is even worse than not generating revenue. Because it’s the cause of the no revenue problem. Some seminar organisers taught them to create a blog. And that they would start earning money from Google adverts.
Even though Google pay money to bloggers, it’s not just for having the ads on your blog. First, a blog should have a traffic flow of visitors to it. And from the influx of visitors, you can earn advert revenue if some visitors click on an advert on your blog.
Some bloggers who didn’t get traffic started clicking on the adverts themselves. And that infuriated Google. Not only were many Nigerian banned from Adsense, but Google also reduced the revenue for Nigerian Adsense partners to insignificant figures.
Now, even if you have good traffic, the revenue from Adsense is too meagre to pay your bills as a blogger. Business75.com explained the revenue formula from Adsense for the American market. You can read all that here and see for yourself why Adsense Revenue doesn’t make sense, even in America.
How Making Money From Blogging Works
Let us look at how blogging works. It’s also how to make money blogging. You don’t have any blog until your blog is generating good web traffic. That’s where some bloggers fall by the wayside. They don’t know how to general web traffic.
For your blog to start making money, it must first generate web traffic. The best source of free web traffic is Google search engine. Google serves over 3 billions SERP daily. And these pages are websites that have answers to online queries on Google search.
A blog is a solution provider. And until your blog is providing one form of a solution, it can never generate income for you. How to make money from blogging is not a mystery. And being a Nigerian is not the problem.
Many Nigerian bloggers are making so much money from blogs. You also know some of them yourself.
Discover the Right Revenue Sources
If you want to make money blogging, you should build your blog around a strong Revenue Strategy. Merely targeting Adsense clicks won’t cut it for you. You need revenue sources that pay better.
For example, selling a product on your blog is better than ad revenue strategy. Your blog strategy should include a central revenue model. It shouldn’t just be a blog to sell adverts. What if the adverts don’t come? Some bloggers have become beggars, looking for adverts everywhere.
That shouldn’t be the case. There is money online. Companies are looking for affiliate partners to promote their products for a cut. You can earn as much as $100 when you refer one customer to them. Some even share a percentage of their recurrent revenue with you.
Smart bloggers get as much as $5,000 to $10,000 or even more here in Nigeria by promoting affiliate products on their blog. Even Jumia operates an affiliate program. But I don’t think it’s as big as the ones offered by American companies.
However, I don’t think a blog should focus only on external revenue source. You can identify a service you are good at and offer it as a service to your site visitors. Ideas like the content marketing or personal coaching are the best ways to monetise your blog without depending on advert revenue.
Action Points to Make Money Blogging
The key point on how to make money blogging is that blogs are marketing platforms. A blogger is a marketer. That is why most writers don’t make money with their blogs. They only know how to write.
But to make money blogging, you should be a marketer. The most important knowledge you should get after you started blogging is how to sell online. Because you might get lots of web traffic and still not make money.
However, here the steps you can take to position your blog to make money online.
Step One: Create a Niche Blog
Most bloggers in Nigeria thinks general news blog attract more traffic. But who needs online traffic that is not useful. If you want to know how to make money blogging, your first step is to create a niche blog.
A niche is like a solution provided to a specific audience with the same problem. And because you want to make money, and you can only make money from selling something, you need a niche blog.
So, if your blog is not targeted at a specific market, it may not be able to make money. It’s not all web traffic that is useful. In fact, you can lose ranking with Google if you getting too many untargeted traffic.
Step Two: Focus on Valuable Content
Your content should be valuable to your blog visitors. One good thing about Google web traffic is that people come to your site from a link that specified what they would get from it. And if you fail at that, you will give Google reason to drop your site down the SERP (Search Engine Result Page).
But you can create contents that over delivers on what its written on the title tag. It’s just like the content of this blog you are reading. I’m sure you wouldn’t have continued to this point if you haven’t found valuable information from it.
And that’s the point. If the value is not given, you don’t get value in return.
Step Three: Optimize for Search Engine (SEO)
Something you may not even have considered, and which most Nigerian beginner bloggers don’t know is SEO (Search Engine Optimization). That’s how you make your contents meets the requirement for Google search ranking.
There are criteria specified by Google for ranking pages on its SERP. And SEO is the process of ensuring your content meet these criteria to even qualify to be ranked higher.
SEO is more natural these days. With so many apps and plugins to help you optimise for on-page SEO.
Step Four: Focus on Traffic Keywords
If you want to know how to make money blogging, you need to know about traffic keywords and how to optimise for them. Your web traffic depends mostly on keywords. And you would do better learning more about them.
Keywords are search query terms used by online visitors to find information on search engines like Google. For example, if I’m looking for a shoe, I could type: boot or black shoe or even where I can buy a black boot?
These are search query terms used to search for information online. That means if you are not optimising for these terms you won’t be getting traffic. But not all keywords are potential traffic sources.
You have to know which keywords would give you the most chances of getting traffic. Those are the keywords you can optimise for.
Step Five: Have an Effective Revenue Source
Like I have already said, don’t depend on Adsense Revenue. Think of better ways of earning revenue. Although, you can make income if you have the traffic to your site. But it’s well good to plan how you are going to earn the revenue before the web traffic arrives.
The best option is usually to sell your own products. But that’s not possible for most Beginners as well. So, I would recommend you go for affiliate marketing. The benefits are enormous, and it’s less problematic.
Your job is only to send customers to the affiliate site, and the rest is done by them and not you. But you get paid handsomely for every sale you generated. Some affiliates pay as much as $80 per transaction. That’s a lot of money for a beginner. I earned my first affiliate money when my blog didn’t even have up to 100 traffic per day.
Step Six: Have the Highest Conversion Rate
Now, you have to think of how you market your blog to make money. You should take the earlier advice to learn how to sell online. Don’t assume people will just buy when they see a reasonable offer. Yes and no.
Some people might buy if it’s a good offer. But most people will buy if it’s a tremendous value proposition. And if you want to make money blogging, I suggest the latter. The more people you can get to buy the more money you can make.
How do you convert potential customers to buy from you? The secret is in offering much more value above what your customers are paying. And you have to learn how to create value without spending more to build them. That’s what makes your conversion work better and also make you more money.
Step Seven: Wait for the Money
Now I have to be honest with you. I can see that you are really inspired to start making money from blogging. But I have to tell you some truth, especially if you are a beginner.
Blogs take time to start converting customers. I mean, you may not begin to make money blogging immediately. And in case you didn’t understand the word ‘immediately’, let me put it in time for you.
It might take up to 6 Months for the search engine to rank your blog close to where you can start seeing some traffic. And for some, it can take as much as 1 year or even 2 years to see good enough traffic to start making money.
So, my point is you have to be patient and wait for it.
Conclusion On How To Make Money Blogging
You can see how simple it can be to make money blogging. But these secrets are not famous in Nigeria. The internet has changed over the last decade. And Google algorithm is no longer easily manipulated.
You have to be a committed blogger to make money online. And you have to be consistent as well.
In fact, the two discoveries from the last Google algorithm update is that it’s now focusing on user experiencing and brands. And in case you want to give up because you are just a beginner with no brand, wait till I explain it better.
The best brands online will be determined by several factors. One is they already built a brand identity in their respective niches. The second one is that they provide the best user experience for the audience. And the third one is that they are consistent with the quality content provision.
Here are links to articles related to blogs that I will like you to read as well.