Do you want to keep increasing your business income daily? Then what you need is to get a website. I know most businesses are on social media. But the benefits of a website far outweighs that of social media.
Do you know some websites gets over 2 millions visitors monthly? There are websites that gets more than that. I’m just using the Nigerian websites as case study. In the US, some websites gets more than that number visitors monthly. I know of websites that gets over 50 million monthly visitors.
The issue is not even that they get these visitors monthly. But that they get them for FREE! Yes, it’s for free. And these huge amount of free online traffic keeps coming to their websites every month without end.
Don’t get me wrong, this kind of traffic doesn’t happen overnight. But the fact that it happens should get your attention. The primary reason that it’s remotely possible is because the owners have a website.
You can’t guarantee these number of visitors on social media platforms. Don’t misunderstand it. They are not number of Followers. These are visitors that search engines like Google sent to their websites every month for free.
On social media, if you don’t do anything at all, you may never get any visitor to your page. But that’s not so with websites. Once you start building your site, if you are using a blog, the journey for free online visitors has just started.
How it Works
If you know how the Internet work, you will see why that is even possible. The internet is a network of computers. The primary reason for this network is for sharing information. And the site at the centre of this information sharing in Google.
Google indexes all the websites existing in the world to help those looking for information online to find it easily. All you do is enter some related search strings to the information you are looking for. And Google will match that search strings to related information in its database.
Whatever it finds related is displayed in a hierarchical order. You can now open the reference websites to verify it contains what you are looking for. And Google does all that for free without asking the website owners to pay for this listing or the display in the search.
How to Qualify
Any website is qualified to be listed in Google search. And your website can benefit from this free listing from Google for life. But if you don’t have a website, you may never get listed by Google.
Although, Google list social media accounts as well. But such listings are limited to just the social media handle. The contents are not listed as separate information. However, websites get separate listing for each page of information it contains.
For example, if you have a 200 page website, each of the 200 pages will get a separate listing on Google for your website. That increase as well your chances of getting more online visitors to your site.
Why Websites, And Not Social Media
There is a reason why Google prefers listing websites and its pages than social media contents. Google is selling itself as an answer to any question anyone may have in the world. And website information provides better information over what’s on social media.
Most of the information on social media cannot be trusted. Their authenticity cannot be proved to be always true. Also, the consistency and topics relating to a website can be gauged but not so consistent with most individual social media accounts.
And the fact that Google is a compendium of information, the authenticity of what’s it’s giving out should also be valuable and not trashy. So, it picks website that meets all the basic requirement of a source of authentic and useful library of solution.
Action Points to Get A Website
If you don’t have a website you will not benefit from Google free traffic. And because your business is a specific niche, you will easily get indexed by Google. Although, the cost of website is also an issue for most business owners. But there are also options to get a full functional websites cheaper and keep upgrading it as it grows.
Fastweb provides websites for SME’s at an affordable price. Depending on your type of business and website needs, Fastweb can create a site within your budget. You can visit their website here or contact them on Call/WhatsApp; 07087770518.
Here are a few option of the types of websites Fastweb designs:
- School website
- Church website
- Corporate website
- E-commerce website
Step One: Chose A Domain Name for Your Website
To start building your website you will need to choose a name for it. Choosing a domain name for your website is not that simple anymore. There are over one billion websites on the internet. That means there are more domains registered.
That doesn’t mean you can’t find a name for your website. It’s only that you may not find one on the major domain name extension. You can read more about domain name extensions and what they are here.
So, if the name you chose can’t be find under major domain extension, you can check with local extensions like dot ng or co for example. Popular domain names includes Amazon.com, Google.com, eBay.com, citisavis.com, etcetera.
Step Two: How to Design Your Website
The popular option is to hire a web developer. And that is not cheap at all. A simple website cost between $500 to $1,500 to build. If your exchange that in naira it’s not small figure at all.
And the web developer will do the following and keep all your money. He will buy a web theme from popular theme markets. Make a few changes on it to match your request, and deliver it to you for $500 or more.
However, you can use a web design consultant like Fastweb who will help you get the best website theme for around $70. Customize it for about $50. And help upload it to the host server for just $30. That’s a total of $150. You get a savings of $350.
Step Three: Where to Host It
When you have finished designing a website you will need to buy a web hosting plan. A hosting plan is like a house rent. You pay to live in the house. The same way your website pays rent to live in a host.
A hosting plan is not costly at all. Although some web design companies will ask you to pay as much as $500 annually. But you don’t need to spend that much. What you need is a hosting plan as cheap as N1,500 monthly. That’s about N18,000 annually. That’s affordable for a small business for one year.
If you are using Fastweb as the consultant for your website, they will also help you with getting the cheaper web host. If not, any other option may be costlier. You can also get the web host yourself by clicking here.
Step Four: How to Get Google Traffic
Once your website is designed and hosted on a server, you are getting ready for Google free traffic. But that is just the beginning. The next step is to update the content of your website to suit your business type.
Content is king when you are looking for Google free traffic. You will need now to start upgrading your new site with revealing information about your business. If you can’t write better copy for your business, hire someone to do it for you.
It’s better you invest in good content because that’s what will guarantee the visitors that comes to your site will patronize you. So, don’t see the cost as unnecessary. It will make money for you.
If you want to make money online for a long time you will need a website. I know it’s good to have social media. But the problem is if you stop posting on your social media the traffic also stops. And the traffic is not free.
You need to build a better and larger traffic for your business. Even more so, you need visitors traffic that is consistent. You don’t want customers to come today and tomorrow they won’t come.
You need to get your own website design for you cheaper using web design consultants like Fastweb. Once you have your website designed for you, the next thing is to now sit back and wait for the visitors to start pouring into your business from everywhere around the world.