Do you have online visitors? Do you want to turn your online visitors into customers? There are online businesses with millions of monthly page views but no revenue. And there are also sites with as little as a thousand visitors per month with four-figure income. There are primary revenue funnels used by proven money-making online businesses to monetise their websites.
And these revenue funnels are not rocket science. You too can learn them and apply it to your online business. It can work on a website, blogs, social media, etcetera. It doesn’t matter what you do online, you can turn those online visitors into customers using this same process.
However, there are three basic revenue monetisation strategies, and I will be discussing them as well in this article. Some of these things should also be defined when starting a business.
The internet may have been around for a while now, but there are still many things that may not have been learned by all. It’s easier to create a web service with a defined solution. But when your website or blog is an infomercial, it may be challenging to monetise the online traffic properly.
Although, it’s not really about what to do, instead of how to do it well. For most blogs, they know different monetisation strategies. But they are still not making money from their online visitors. You need both the revenue funnels and revenue optimisation process for your blog to convert well.
There are three known revenue models known to bloggers. Selling adverts, affiliates and selling products. These three models have verified revenue funnels for blogs. You only require a right combination of web traffic and revenue optimisation to turn online visitors into paying customers.
How it Works
There are several monetisation opportunities available. But you have to use options that are working rather than adding several of them on your blog. You have determined the revenue potential of any model for your blog. If a model doesn’t work after several tests, remove and change to another.
Sometimes, it’s not the model that doesn’t work but the choice of channels used for the model. For example, Amazon affiliates are currently the most converting affiliates program for blogs. In fact, some blogs are dedicatedly built for Amazon affiliate business. And the fact that these sites are also selling the online business for up to six figures is a testimony that it works.
Starting an Amazon affiliate partnership is simple. The process is not strict at all. Amazon pays up to 10 per cent commission for products successful bought by online visitors via your affiliate link. And it’s not just the product you are promoting that you get paid for. Amazon also pays when the same affiliate link is used by your online visitors to purchase other products not promoted on your blog
The massive advantage with Amazon affiliate is that these products are what online visitors need and buy regularly. So, it’s not like asking them to buy something they really don’t need or may never need.
Also, Adsense is still the best option for monetising your blog with adverts. Although you can sell adverts directly to individuals and businesses, it’s not that simple to get paid adverts from businesses without proof of of your online visitors traffic. But Google already receives many adverts slots daily. When you sign up with them, they will send some of it to your blog, and you earn instantly when your online visitors click the ads.
But getting an Adsense account approved by Google will require registration and approval by Google. I had a website I thought should be qualified but it was disqualified by Google Adsense. And the reasons might surprise you. And I got a second site approved, which was just two months old.
Things to consider before applying for Google Adsense is the original content of your blog. How unique is your site content? If you are copying and pasting contents from online blogs, Google won’t approve your site. It has to be original. Another thing to consider is site design. Google wants to deal with serious website owners. And there are other considerations, you just have to see them for yourself on Google website.
Selling Products or Services
The third revenue model is a lot demanding than the first two options. But you can also make it easier if you know what to do. However, this option requires that you have a product or service that you are selling to your online visitors.
It could be an exclusive product or e-commerce model to sell other people’s products. You choose what works best for you and your potential online visitors. Some bloggers also sell services like online course or eBooks. It gives some kind of exclusivity since your potential web visitors can’t find them anywhere else.
Action Points to Turn Visitors to Customers
The primary objective of monetising your blog is to turn online visitors into customers. You have to follow the right approach. People don’t just visit your site. They are searching for something, a solution they believe you may have.
That makes it easier for you to sell to them. But you have to understand as well that most online visitors believe that anything online is for free. So, your blog content must first provide them with the first line of satisfaction by giving them something useful for free. And then direct them to more solutions.
Step One: Understanding Your Online Visitors
The first step to monetising your potential online visitors is to understand them. You must know where they are coming from, what brought them there, what expectations they have and how you can manage their curiosity and satisfied their expectations.
You need to know that online visitors don’t always set out to spend money on your site. The reason they are searching for answers online may be to understand the problem they have or find cost-free solutions. If you don’t know your visitor’s expectations, you won’t be able to monetise your blog optimally.
However, the best way to understand what your online visitors want is to define that expectation for them. Make your blog content into a niche. That helps to define what would bring your potential online visitors to your site. Since your blog is on a niche, your monetisation model should also align with your blog niche.
Step Two: Build Email List First
Start first with building an email list. Even if you don’t know how to monetise your blog, collecting visitors email is a monetisation process. If you have their emails, it’s possible to monetise them anytime you know how to start turning online visitors to customers.
If you are confused about what to do as a beginner, pay someone to set up your email funnel for you. It will be the first wise investment in your revenue drive. Some website comes with optimised email funnels to collect emails from online visitors. You should check and activate this funnel for your blog.
Step Three: Pick The Right Revenue Models
The right revenue model for your blog may not necessarily be the one with the most income per transaction. You should pick your revenue model wisely. If you studied your online visitors properly, you could understand the best revenue model for your blog.
However, I always recommend that you get someone vast in this area to pick the revenue model best suited for your kind of online visitors. Only the right revenue model can convert to paying customers. But if you run a niche blog, I have already showed you how to pick your revenue models.
That doesn’t mean you can make money from any model that is not niche based. Your niche blog does not define the only problem your online visitors may have. It only defined the problem that may have led them to your blog.
Step Four: Optimize Your Revenue Models
Even after setting up the revenue models you may still not get paying customers. You need to optimise your revenue models for clicks. The arrival of online visitors to your blog doesn’t mean they came to click on your Adsense or affiliate links. They are searching for answers. That’s only what would get the attention Potential online visitors.
Picking the right place to display your Adsense or affiliate link may not be that simple. Knowing the right places that would get you the highest number of clicks is an advantage. There is also software that can help you identify where visitors click on your site. However, you can also pay an expert to optimise your Adsense for paying customers.
But the best way I have optimised my site is using anchor text to link to potential revenue funnel. Sometimes, I would ask potential visitors to click the link and what they should expect. Some other times, I will just use the recommendation technique and hopes they would take the bait.
The search engine offers an excellent opportunity for driving free online visitors to your website. But what uses is online visitors if they don’t translate to customers? Getting every visitor to your site to become paying customers may not be feasible. But you can convert a good percentage of your traffic to revenue. How many visitors that clicks on your links is what drives your revenue.
Although, you also need to deal with the conversion rate. Your conversion rate is a percentage of your click-through rate. While click-through rate is also a percentage of your online visitors. A niche blog has a higher conversion rate than general blogs. That’s if the revenue funnels are also optimised with the blog niche in mind.
If you do the maths, these are just a fraction of the total online visitors to your site. You might get a click-through rate of 2 per cent from 100 impressions. That is 20 clicks of every 1,000 impressions. That’s why you can have millions of online visitors to your blog and not get a high conversion rate. But with Adsense optimisation, you can improve your click-through rate to up to 40 per cent more than the normal click-through rate.