Do you know how your site is ranked on Google page-rank? If you are wondering, how does Google rank sites on first page, this post provided a much clearer picture at what happens to make webpages ranked tops on Google.
Nothing is strange at how Google picks it’s first page sites. What maybe strange is how to get your website to rank there. Although, there are several information online on how to optimize your website, but it’s only Google that knows how the sites that earned first page finally got there.
However, don’t be too careful on this, your can rank on first page. The only difference is that it might not be a high value keyword. Everyone on Google eventually gets a first page rank. That’s what many may not know. But what your site ranks for may not matter to search traffic.
It’s all about what Gogglers want or are looking for at a given time. See what may affect how your site rank on Google search.
SEO For Organic Traffic:
However, in this article, you will be learning more about organic traffic. We will be addressing paid Traffic in another article next time. Organic traffic is vital to your blog growth and that’s why you are learning how Does Google rank sites.
SEO means search engine optimization. To optimize for search engine means to meet all conditions required to make your blog informative, helpful, and easily accessible using defined parameters known to online visitors.
Not only that, you also make it available for search engines to index as a resource for public consumption.
When you do that effectively, you are successfully optimizing your blog for search engine. So, you will need to learn and understand how SEO works and how you can use it to get as much web traffic as you want to grow your blog.
Importance Of SEO:
You have already read the definition of SEO. But you need to know how it will be beneficial to your blog success.
The primary purpose of SEO is to drive free web traffic to your blog. How best you optimize is measured by the volume of traffic you get. And if you are not getting enough traffic yet, then you need to optimize better.
So, in Optimization, you are positioning your blog with the right resource that people are looking for, based on certain search queries.
And when someone should enter those queries on Google, it should be able to display your blog. But that doesn’t often happen for many blogs.
Challenges Of SEO:
Yes, getting your blog on the search engine is not a problem but getting it to appear top of search engine result page is the challenge of SEO.
Anyone can implement SEO Techniques but not everyone can get to the top of search result page.
Think about it, there are billions of information on the internet, accessible through search. All these resource are fighting for top page display according to their categories.
There are only ten pages that has the first chance to be picked by online searchers query. And Google sorts through the billions of information on its server to display these first pages.
How Does Google Rank Sites?
Now, when you think about search engine ranking, here is what it’s like. Google is crawling every site and indexing any information it finds on the internet.
So, your blog is already indexed within days or weeks of posting it online. And Google has also ranked these posts according to its algorithm.
The position your posts are ranked may not be helpful to your growth. Most searchers don’t ever click to see the next page of search result. If you don’t get to the first page, you may likely not get any traffic.
The way Google ranks pages at the top result is not by sorting out any pages it wants. It’s carefully picked according to defined criteria.
See what Google looks at to rank your blog. I will start from the most relevant to the least based on their SEO percentage score.
Google Ranking Score By Percentage:
Domain level, link authority feature – it considers the quality of backlinks to your domain. It checks its sources, to evaluate their trust level and the relevance of those links to your domain. It scores your blog 20.94% if it’s well optimized on this criteria.
That means your blog have 20.94% chance of ranking at the top page of Google search for relevant keywords.
Page-level link features
It’s similar to domain authority, however, it’s the actually page and it’s direct backlinks. Google measures it at almost the same score with domain authority level at around 19.15%. Here anchor text distribution is equally important to ensure it’s relevant to the content and not stuffed.
Page-level KW & Content features
Google considers the relevance of your topic to the content, and the content itself. It looks at quantity and quality to score your page. Your content gets as much as 14.94% relevance score for your ranking.
Page-level keyword features
How people find your content is vital as well. Google checks for keyword relevance to your content, the readability score, the length, load speed and it’s uniqueness when compared with other related contents. It gets you 9.8% ranking score.
Domain-level brand features
Your brand popularity is also an SEO factor. Google sees where your domain is mentioned, who mentioned it and for what purpose. Google loves brand. For your brand popularity Google scores your domain 8.59%.
User, Usage and Traffic Data
Google also monitors traffic, usage signals from browsers, toolbars and clickstreams. It checks for CTR queries, quantity, interest, time spent. It scores the experience up to 8.06%.
It measures quantity and quality of tweeted links, Facebook shares and Google +1. It wants to know how much people like your content and are willing to share with others. Social metrics gets you 7.24% according to MOZ metrics.
Domain-level keyword usage
It checks for exact match keywords to your content and also partial keyword matches. And it gives a score of 6.98%.
Domain Level Keyword Agnostic Features
Google accord authority to domain name length and TLD extension. Also important is the domain HTTP response time. The faster your blog the better your ranking. And this accounts for 5.21% of your SEO score.
You can see from the MOZ chart how your SEO measures up with Google. It helps you begin to see how much of optimization you have accomplished for your blog and for each of your pages.
Types of Website Traffic
You want more traffic to your blog. The question is, what type of traffic? There are different types of traffic to help you grow your blog. However, not all types of traffic may be profitable for your blog. You need to carefully choose how best to drive traffic to your blog.
Most especially, you need traffic that is sustainable. There are reasons you should choose the traffic sources for your blog. See my reasons below. You can make them yours as well.
- Target audience.
- Sustainable Traffic
- Free Traffic
I consider target audience as my priority when looking for traffic for my blog. How relevant are the audience I’m targeting? If they are not relevant to my niche, it might be a waste of time and resource. The right target audience is easy to convert. The wrong audience would hurt your SEO as well.
Another factor is sustainability. How can that Traffic be sustained? What is the cost? The nature of blogs may not sustain some traffic sources. It’s in your interest to avoid them from the beginning. And stick with only what works for your blog.
Free Web Traffic:
The other things which should be considered is ‘FREE’ web traffic sources. You need free traffic to grow your blog. In fact, the kind of traffic you would require monthly, paying for them may not be profitable for your blog.
In addition, most successful blogs thrive on free traffic. It’s the main source of their blog visitors. Some don’t even pay for any advert. They are run 100% on free traffic.
The different types of web traffic.
- Paid web Traffic
- Direct web Traffic
- Email Marketing Traffic
- Social Media Traffic
- Referral Traffic
- Organic web Traffic
Paid web Traffic:
You can get traffic through paid advertisements. There are several Ad platforms, like AdWords, Facebook, twitter, etcetera. These platforms can drive traffic to your blog for in exchange for your payment.
Such traffic may be costly or non targeted.
Direct web Traffic:
This kind of traffic comes from people who enter your site directly by typing your website into a browser.
They are those who already know about your brand. It’s often from your offline promotions. But this kind of traffic may be difficult to scale up. And is not even advised for beginners like you.
Email Marketing Traffic:
Email is still one of the ways to drive traffic to your blog. It’s where most of customers are spending their time and money. Email is your instant money blog strategy. Every smart blogger knows that.
Social Media Traffic:
Although, social media traffic is not different from referral traffic. But due to the relevance of social media now we are looking at it separately as a source of traffic. It’s not different from referral traffic.
However, other aspect of social media traffic that differentiates it from normal referral traffic is the follow visitors. Those who follow you on social media, who you can constantly drive to your site on regular basis using post updates.
This form of traffic is part of your off-page SEO work. It comes from your link building strategy. People who click on your link on another website, forum, social media or Q&A blog sites.
It can be a huge source of traffic to your blog if done well. However, the challenge is in building an effective link structure to authority sites with huge potential for more traffic.
Organic Web Traffic:
However, the most important traffic of all these traffic sources is the organic traffic. The reason is simple, it has great potential for sustainability and growth.
How Web Traffic Is Measured
Wikipedia described web traffic as the amount of data sent and received by visitors to a website.
This includes the number of visitors and the number of pages visited. It doesn’t take into account fake traffic – which is is bot traffic generated by another artificial source. Fake traffic can damage your blog reputation, its overall domain authority and affects its visibility on Google.
However, you need accurate information about how many visitors are searching for a particular information. Because Google doesn’t create web pages for given requests, rather it displays search results based on related keyword searches.
So, you need to know which related keyword to your topic has higher traffic value. This traffic value is what you optimize for with SEO Techniques.
Here are a few ideas to know how to optimize for web traffic.
- Search Volume
- And Competition
How many people are using the same keyword to search for that information? That’s the first thing you consider. The more people who are searching with the same keyword the better.
Remember, you are not alone. Other websites are optimizing for the same keywords too. And Google will also show up to ten sites per page of SERP. So, the traffic is shared. It doesn’t go to your blog alone.
The keyword should be relevant to your blog post. You don’t just optimize for keywords, they should be relevant to your topic. People are searching for solution or answers and not your blog.
Your blog is only offering help with their problems. You optimize for keywords that are related to the help you are offering.
Like I said, the search Volume is not available to you alone. You will be competing with others just like your blog. Some of them may even have been doing it before you. Right now, there are websites that are already ranking for those keywords you want to rank. You are going to compete for a space on the SERP.
Google ranks pages based on their relevance to search request from googlers. And if your page is more relevant in any topic of interest to googlers, it gets ranked first page on Google after meeting all the defined criteria.
But your role in all of these is even more important than Google ranking your page. You determine how Google ranks your site from how you make your content relevant to googlers search request key-strings.
How Does Google rank sites that nobody even know about? This big secret is what makes it possible for any site, even if it’s owned by a toddler to rank on Google first page without prejudice.