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How Elections Are Won & Lost In Nigeria – Election Campaign Strategies

We are already less than one year to the swearing-in of another four years government. Right now, the power play is going on. Some have lost already even before the fight began.

I’m Chinedu David. I’m not a politician. I’m a business strategist. Already I can see strategists at play in this election. Good or bad, what’s more important is winning. And those who would win are those who planned to win.

It doesn’t even matter if the winning is handed over through rigging. What politicians do to win is only part of politics. Even the rigging is a strategy.

I read Donald Duke true confession on how most elections have been won in this country since 1999. And that system is still in place. Although, it favours the governors more.

The only reason, the Senate was fighting for a reverse of the election timetable is to give them and the governors the first shot of being elected.

So they don’t have to work for the ‘oga’ at the top. The fight was not for the senators alone. The governors were all behind it. They wanted it even more than the senators. But it seemed like all that has been put to rest.

Coming to political parties. There is nothing to be seen yet from all the oppositions. Apart from the name dropping of Alhaji Atiku Abubakar.

Despite all the young blood, not too young to run candidates – who are running outside formidable party structures. I don’t think anybody is expecting these guys to win. To even believe in their winning, it’s in itself a miracle.

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But what is not so clear is which political party would give Alhaji Atiku their presidential ticket?

Right now, only APC has a candidate. The man whose scorecard is not strong at all. With growing hunger and bloodshed. He doesn’t seem to have any solution to tackling the hunger and herdsmen activities that have killed more innocent people than Boko Haram.

But as things stand now, he is still the man to beat. He is the only candidate who stands a chance to win. But that is not so for other APC candidates in the governorship and National Assembly race.

The battle for them is an uphill task.

If they have to win they must seem to both fights the opposition at the state and constituency levels. And this fight is about the mind and conscience of the electorate.

Nigerians are not going to just willingly hand over their votes at this coming election. They have a choice to make.

And that choice is between hunger and survival. That gives room to betray their governors and representatives by electing any other candidate who soothes their pain.

There is a popular saying that a hungry man is an angry man. This will be a reality at this election. The seating governors shouldn’t take chances. It’s not like the kind of election we have known since 1999. This one will be different.

Many second term governors and senators might lose their seats. It’s not a prophecy. The stack reality is that people are angry right now. And their anger is on their elected leaders. And they are waiting for the election to show it.

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While I was musing over this reality, I also saw a way out. Hunger is relative. Nigeria is a religious base country. We know how to fast. We can handle hunger. They only need someone to show them he cares. And that there is hope.

That is where the president has failed. He had the opportunity but never utilized it. But as a governor or representative of the people, feel their pain. You may not be able to feed all the hungry people in your state or constituency. But you can at least show them how much you wish things could have been different.

Take it or leave it. Here is what you must do to win 2019 election in a landslide victory. Make a phone call. This could be the most important phone call of your political career.

Your people would be ecstatic to hear you called to speak to them. Remember history is made in one day. You are in the place of history. Take it now. Do what nobody may think is possible. Today’s technology is our advantage. Speak to your people directly on their phones. And that memory will never leave them till they die.

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  • […] would only be stirring up a debate on the subject. Nigeria is not ripe for civil discussions. Those who would win in such contests are always those who win. If you know what I […]

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